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Deduce

Deduce uncovers stolen and AI-driven synthetic identities that bypass incumbent fraud detection systems. Deduce tracks almost 200 million identities multiple times every week, monitoring 1.5 billion online activities daily across more than 150,000 websites and apps. This data powers real-time, multi-layered digital forensics to reduce friction and boost customer acquisition performance while capturing incremental fraud.

Location:New York, United States
Founded: 2019

Fraud Solution Profile

Even before AI, stolen and synthetic identity fraud were the fastest growing segments of identity fraud, causing billions in losses each year.

Now fraudsters have the GenAI tools to scale up their blending of stolen and fake data, and to generate entirely fictional documents, biometrics, online activities, credit histories, and other human-like attributes.

These identities can pass legacy automated fraud controls, IDV assessments, manual reviews, KYC checks, 2FA, and other identity verification processes. Once they’re approved, they become fraud “sleepers” in customer databases until they’re offered credit based on their realistic looking activity history.

With more stolen and synthetic identities bypassing legacy controls, trust in “verified” identities across systems is eroding. And as institutions try to tighten up their onboarding processes using legacy tools, false declines are spiking and customer acquisition KPIs are taking a hit.

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 Industry
Financial Services
 Primary Functionality
Identity & Verification
 Fraud Type
New Account Fraud
 Technology
Machine Learning, Rules Engine