Whitepages Pro

Whitepages Pro

Global Identity Verification

Founded: 1997
HQ: Seattle / United States

Whitepages Pro provides global identity verification solutions to help companies identify legitimate customers, prevent fraudulent transactions, and smooth new customer account creation. Pattern recognition, predictive analytics, and machine learning are applied to the five core consumer attributes–email, phone, person, physical address, and IP–to deliver unparalleled coverage and accuracy.

Industry
  • Financial Services
  • Ecommerce
Primary Functionality
  • Data Provider & Verification
Fraud Type
Technology

Reference Customer

Staples

GoPro

Airbnb

Microsoft

Build.com

Integration

Accertify

Cybersource

Kount

Experian

Adyen

Fraud Solution Profile

Whitepages Pro provides global identity verification solutions to enable companies to accurately and efficiently identify legitimate customers, prevent fraudulent transactions, and smooth new customer account creation via enterprise-scale APIs for automation and Pro Insight for manual review. We apply pattern recognition, predictive analytics, and machine learning to the five core consumer attributes of email, phone, person, physical address, and IP to deliver unparalleled coverage and accuracy.

 

Our solutions result in a 40-50% reduction in fraud and manual review times, and are powered by 20+ years of global data sourcing, our Identity Graph which houses 5 billion global records, and real-time insights from our Identity Network that analyzes the millions of daily online transactions seen by our risk management conglomerate.

 

Key features of Whitepages Pro solutions:

 

  1. Single endpoint for both digital and traditional identity data to verify legitimacy and cross validate primary and secondary names, emails, phone, and addresses, as well as the IP geolocation of the identity behind a transaction.
  2. Global Confidence Score leverages advanced machine learning and sophisticated data science to provide a real-time, predictive score derived from Identity Check API’s 70+ signals and transactional patterns seen by our Identity Network.
  3. Global coverage and scalability that adheres to GDPR requirements, delivers reliable identity data from trusted sources around the globe in as little as 250ms, and integrates directly into existing workflows and business systems.
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